Celebrating 30 years of supplying quality saddlery
Dever began in June 1991 selling English leather saddlery products from a small van across the U.K.
30 years on, the company continues to grow and is still run as a family concern, which ensures customer service remains a priority.
Dever was born out of a heritage of racing, as, Peter Dever, one of the company’s founders, was both a Saddler and professional jockey. After a successful racing career, he joined forces with Nicola Manton whose sales and marketing experience created the Classic Blue Dever Brand.
The brand soon expanded to offer a greater range of bridlework and cover other horse riding disciplines.
Concerned by the low quality imported leather bridlework coming into the U.K., Dever launched its Ascot brand in 1995.
Maintaining its high standards and attention to detail but offering the rider a product with outstanding value and dependability, Ascot continues to go from strength to strength.
With so many bridles being sold the Dever Steel range was introduced to provide riders with a wide range of bits to match their bridles. A comprehensive range of stirrup Irons perfectly complements the look of a traditional or modern rider.
In 2011 Dever introduced Jodhpur boots to provide riders with a quality leather boot at an affordable price. The range now also incudes the cosy Moritz Winter boot; keep your feet warm in Winter with this one!
A selection of quality stylish breeches further expanded the Rider range in 2013 and this collection now includes boots, breeches, whips, gloves and half chaps.
Dever has over 150 stockists across the U.K. but is always looking for new quality retailers for the brand.